Jefferson understands that entering new markets, especially one as large and complex as the federal market, can be daunting. Jefferson's experts have decades of experience helping companies assess, navigate and succeed in the federal market. Jefferson offers multiple services for clients to gain a greater understanding of the federal market and to determine how best to invest for sustainable government business growth and success.
Jefferson offers practical, cost-effective training on federal market fundamentals, including government contracting, the federal budget process, and federal business development. The courses are tailored to each client's needs and provide an understanding of how the government buys products and services, including key stakeholder roles within Federal agencies and oversight organizations, requirements of government contractors, the Federal Acquisition Regulation and trends in federal acquisition.
Beyond understanding the federal procurement process, it is critical for companies to understand the federal government's demand for its products or services. Jefferson expertly researches federal needs, existing contracts, trends, opportunities and competition and provides an independent assessment of our clients' ability to effectively penetrate the federal market. Jefferson couples market data with qualitative information gathered from interviews with stakeholders and key decision makers across the government, as well as our in-depth knowledge of federal programs, business drivers, and existing competition. Jefferson develops practical, actionable recommendations to assist clients in developing a go-to-market strategy.
Jefferson develops and assists clients in implementing comprehensive go-to-market strategies designed to produce tangible near- and long-term revenue. These strategies outline resources and tactical actions needed to effectively align clients' offerings with government needs and buying practices. Our go-to-market roadmaps define specific actions needed to drive demand and win business, including corporate messaging, branding and positioning.